CULTURE
How is Spain different from the rest of Europe?
Spain's cultural balance across six key dimensions
Source and copyright: Geert Hofstede
There are a number of truths and myths about Spanish culture. This light-hearted guide for foreign expats provides some useful insights: https://www.babbel.com/en/magazine/9-steps-to-espanolize-yourself
A DESCRIPTION OF SPANISH COMMUNICATION STYLES IN THE CONTEXT OF OTHERS
In the words of a cultural scientist, Richard D. Lewis, "Determining national characteristics is treading a minefield of inaccurate assessment and surprising exception. There is, however, such a thing as a national norm." According to his research, loyalty is a key trust vector in negotiations in Spain.
Source: Inc.com; Richard D. Lewis
etiquette
The following is a useful framework to steer you through society and business meetings, written by Commisceo Global.